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information. Personal information is any information about an identifiable individual (a natural person).\u003C/p>\u003Cp>This privacy policy explains how we collect, use, store, disclose, and protect your personal information when you interact with our website forme.co and our business operations. This policy applies to customers and individuals located in Australia.\u003C/p>\u003Cp>This policy does not limit or exclude any of your rights under the Privacy Act 1988 (Cth). For more information, visit \u003Ca rel=\"nofollow noopener\" target=\"_blank\" href=\"https://www.oaic.gov.au/\">\u003Cstrong>www.oaic.gov.au\u003C/strong>\u003C/a>.\u003C/p>\u003Ch2>\u003Cstrong>Changes to This Policy\u003C/strong>\u003C/h2>\u003Cp>We may update this privacy policy from time to time to reflect changes in our business practices or legal obligations. Any updates will be published on this page with a revised effective date. Please check back regularly to stay informed about how we protect your information.\u003Cbr>Changes take effect from the date the revised policy is published on our website.\u003C/p>\u003Ch2>\u003Cstrong>Types of Personal Information We Collect\u003C/strong>\u003C/h2>\u003Cp>We may collect the following types of personal information:\u003C/p>\u003Cp>\u003Cstrong>Contact Information\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Full name\u003C/p>\u003C/li>\u003Cli>\u003Cp>Email address\u003C/p>\u003C/li>\u003Cli>\u003Cp>Phone number\u003C/p>\u003C/li>\u003Cli>\u003Cp>Postal address\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Transaction Information\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Purchase history\u003C/p>\u003C/li>\u003Cli>\u003Cp>Payment details (processed securely through trusted third-party payment processors)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Delivery information\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Communication Information\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Correspondence with our staff\u003C/p>\u003C/li>\u003Cli>\u003Cp>Enquiry and quote details\u003C/p>\u003C/li>\u003Cli>\u003Cp>Customer service interactions\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Website Usage Information\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>IP address\u003C/p>\u003C/li>\u003Cli>\u003Cp>Browser type and version\u003C/p>\u003C/li>\u003Cli>\u003Cp>Pages visited and time spent on our website\u003C/p>\u003C/li>\u003Cli>\u003Cp>Cookies and tracking technologies\u003C/p>\u003C/li>\u003C/ul>\u003Cp>We do not collect sensitive personal information unless it is necessary for our services and we have your explicit consent.\u003C/p>\u003Ch2>\u003Cstrong>How We Collect Your Personal Information\u003C/strong>\u003C/h2>\u003Cp>We may collect personal information directly from you when you:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Make an enquiry through our website or contact forms\u003C/p>\u003C/li>\u003Cli>\u003Cp>Request a quote for reformers, red light therapy, or related products\u003C/p>\u003C/li>\u003Cli>\u003Cp>Purchase from us online or in-store\u003C/p>\u003C/li>\u003Cli>\u003Cp>Subscribe to marketing or newsletters\u003C/p>\u003C/li>\u003Cli>\u003Cp>Contact our customer service team via phone, email, or in person\u003C/p>\u003C/li>\u003Cli>\u003Cp>Visit our showrooms or participate in promotional events\u003C/p>\u003C/li>\u003Cli>\u003Cp>Engage with our social media pages\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Purposes for Data Collection and Use\u003C/strong>\u003C/h2>\u003Cp>We collect and use your personal information for the following purposes:\u003C/p>\u003Cp>\u003Cstrong>Primary Business Operations\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Processing and fulfilling customer orders\u003C/p>\u003C/li>\u003Cli>\u003Cp>Providing technical and after-sales support\u003C/p>\u003C/li>\u003Cli>\u003Cp>Managing warranties and service requests\u003C/p>\u003C/li>\u003Cli>\u003Cp>Processing secure payments and maintaining accounts\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Communication and Marketing\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Responding to enquiries and quote requests\u003C/p>\u003C/li>\u003Cli>\u003Cp>Sending information about products, offers, and promotions (with your consent)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Providing updates on orders and deliveries\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Business Improvement and Compliance\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Enhancing our website, services, and customer experience\u003C/p>\u003C/li>\u003Cli>\u003Cp>Conducting research and analytics (in de-identified form)\u003C/p>\u003C/li>\u003Cli>\u003Cp>Meeting legal and regulatory obligations\u003C/p>\u003C/li>\u003Cli>\u003Cp>Enforcing our contractual and legal rights\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Information Sharing and Disclosure\u003C/strong>\u003C/h2>\u003Cp>We do not sell or rent personal information to third parties. We may share information in the following circumstances:\u003C/p>\u003Cp>\u003Cstrong>Service Providers\u003C/strong>\u003Cbr>We may engage trusted partners and third-party contractors for functions such as website hosting, payment processing, logistics, and marketing. These providers are bound by confidentiality and data protection obligations and may use information only for the purpose of their services to us.\u003C/p>\u003Cp>\u003Cstrong>Legal and Regulatory Requirements\u003C/strong>\u003Cbr>We may disclose information if required by law, regulation, or court order, or in response to lawful requests from law enforcement or government authorities.\u003C/p>\u003Cp>\u003Cstrong>Business Protection\u003C/strong>\u003Cbr>We may disclose information to prevent fraud, protect our rights, or ensure the safety of our customers and employees.\u003C/p>\u003Cp>\u003Cstrong>Overseas Disclosure\u003C/strong>\u003Cbr>If we transfer your personal information overseas (for example, to cloud or IT service providers), we will take reasonable steps to ensure comparable privacy protections consistent with the Australian Privacy Principles or seek your consent where necessary.\u003C/p>\u003Ch2>\u003Cstrong>How We Store and Protect Your Information\u003C/strong>\u003C/h2>\u003Cp>We use appropriate technical and organisational security measures to safeguard your personal information, including:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Secure servers and restricted access controls\u003C/p>\u003C/li>\u003Cli>\u003Cp>Data encryption and regular IT security reviews\u003C/p>\u003C/li>\u003Cli>\u003Cp>Secure data transmission channels\u003C/p>\u003C/li>\u003C/ul>\u003Cp>While we take commercially reasonable steps to protect your information, no method of online or electronic transmission is completely secure. We are committed to maintaining industry-standard safeguards and continuously improving them.\u003C/p>\u003Ch2>\u003Cstrong>Data Retention and Disposal\u003C/strong>\u003C/h2>\u003Cp>We retain personal information only for as long as needed for business, legal, or regulatory purposes. Once information is no longer required, it is securely deleted or anonymised in accordance with our data management policies. Retention factors include:\u003C/p>\u003Cul>\u003Cli>\u003Cp>The purpose of collection\u003C/p>\u003C/li>\u003Cli>\u003Cp>Statutory record-keeping obligations\u003C/p>\u003C/li>\u003Cli>\u003Cp>Ongoing customer relationships\u003C/p>\u003C/li>\u003Cli>\u003Cp>Business and accounting requirements\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>Cookies and Online Advertising\u003C/strong>\u003C/h2>\u003Cp>Our website uses cookies to improve user experience and analyse traffic. Cookies do not personally identify you but help us monitor usage and enhance website functionality.\u003C/p>\u003Cp>Third parties such as Google and Meta may use cookies to show relevant ads to you. You can opt out of these by visiting:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Google: \u003Ca href=\"https://tools.google.com/dlpage/gaoptout/\">\u003Cstrong>https://tools.google.com/dlpage/gaoptout/\u003C/strong>\u003C/a>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Meta: \u003Ca href=\"https://www.facebook.com/privacy/policies/cookies/\">\u003Cstrong>https://www.facebook.com/privacy/policies/cookies/\u003C/strong>\u003C/a>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>We use Google Ads and Meta remarketing services to display targeted advertisements to individuals who have previously visited our website. Any data collected through these channels is used in accordance with this Privacy Policy, as well as Google’s and Meta’s privacy policies.\u003C/p>\u003Ch2>\u003Cstrong>Your Rights Under the Privacy Act 1988 (Cth)\u003C/strong>\u003C/h2>\u003Cp>You are entitled to the following rights regarding your personal information:\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Access:\u003C/strong> You can request access to the personal information we hold about you.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Correction:\u003C/strong> You can request correction of inaccurate, incomplete, or outdated information.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Objection:\u003C/strong> You may opt out of direct marketing communications at any time.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Complaint:\u003C/strong> You may lodge a privacy-related complaint with us or with the Office of the Australian Information Commissioner (OAIC).\u003C/p>\u003C/li>\u003C/ul>\u003Cp>We will respond to all requests within a reasonable timeframe as required by the Privacy Act 1988 (Cth).\u003C/p>\u003Ch2>\u003Cstrong>Contact Information for Privacy Enquiries\u003C/strong>\u003C/h2>\u003Cp>If you have any questions, requests, or complaints regarding your personal information, please contact our Privacy Officer:\u003C/p>\u003Cp>\u003Cstrong>Privacy Officer\u003C/strong>\u003Cbr>Forme\u003Cbr>Email: \u003Ca href=\"mailto:support@forme.co\">\u003Cstrong>support@forme.co\u003C/strong>\u003C/a>\u003Cbr>Phone: 1800 99 33 99\u003Cbr>Address: Unit 12, 45-47 Smith Road, Sydney, NSW 2000\u003C/p>\u003Cp>If you are not satisfied with our response, you may contact:\u003C/p>\u003Cp>\u003Cstrong>Office of the Australian Information Commissioner (OAIC)\u003C/strong>\u003Cbr>Phone: 1300 363 992\u003Cbr>Email: \u003Ca rel=\"nofollow noopener\" target=\"_blank\" href=\"mailto:enquiries@oaic.gov.au\">\u003Cstrong>enquiries@oaic.gov.au\u003C/strong>\u003C/a>\u003Cbr>Website: \u003Ca rel=\"nofollow noopener\" target=\"_blank\" href=\"https://www.oaic.gov.au/\">\u003Cstrong>www.oaic.gov.au\u003C/strong>\u003C/a>\u003Cbr>Address: GPO Box 5218, Sydney NSW 2001\u003C/p>\u003Ch2>\u003Cstrong>Updates and Notifications\u003C/strong>\u003C/h2>\u003Cp>We will notify you of significant updates to this policy by:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Posting the revised policy on our website\u003C/p>\u003C/li>\u003Cli>\u003Cp>Publishing a notice on our homepage for material changes\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Your continued use of our website or services after updates indicates your acceptance of the amended policy.\u003C/p>\u003Cp>\u003C/p>\u003Cp>This Privacy Policy was last updated on April 7th, 2026.\u003C/p>","ml47uuke","text_block","both","Privacy Policy | Forme™ AU","Read the Forme™ AU Privacy Policy. Learn how we protect your data when you shop with us or browse our website.",1776233977267]